Content cat herding

Frances does digital communications for a small think tank that produces newsletters. And books. And fact sheets. And a blog. And it all goes on the website. She feels like they’re saying the same thing six different times in six different places. She wants to change that.

My CMS is the Hotel California

Blake‘s content management system has twelve years of content in it. Some colleagues want to keep it all. Others want it all gone. No one has the time to sift through it. But someone has to do something.

Unite the database diaspora

Sujata runs a small, organization with three hundred members. Or so she surmises. Trouble is, no one can really tell. Because they have three different membership lists, run two bulk email programs and keep their dues records offline. They need to stop emailing the dead and start calling the deadbeats.

Time to ring some changes

Gemma is running for city council. She has the 25 people to sign her nomination paper but needs ten times that number to win. She needs to find them, keep track of them and keep them engaged.

Samples of inconvenience

Gisèle’s web committee members all have different ideas about how to organize the front page and what should be on it. They’re under a lot of pressure to make a successful site. But no one really knows which ideas are going to work. They need to overthrow the anecdote-o-cracy.

Which button to push

Martin moved into a new job where — among other things — he found himself in charge of a website. Which, like everyone else at his company, he hates. Only he’s never managed a website redesign.