About us

Strategy Otter solves problems for people trying to make their way through the universe of internet-based business and communications.

Before social media, we were inventing online journalism. When new media were actually new. We were helping old media reinvent themselves online. We were setting up email servers for national organizations on discarded office PCs. We were storing content in a database and trotting it out into CSS-driven templates before anyone came up with the term ‘Content Management System.’

Whether you’re trying to figure out online ordering, trying to get your members to update their addresses, trying to sort ten years of website content, or you’ve got an idea for something no one has ever done before or that only you understand, we can help.


Founder: Dawn Buie

Dawn Buie’s digital design work has won numerous awards including a Edward R. Murrow Award while Technical Director of The Tyee.ca – BC’s independent online daily paper – and a CALM award for a project documenting stories of literacy advocacy in the labour movement.

She studied user-centred design at the Canadian Film Centre’s New Media Lab and has a BFA in animation and film from ECUAD. 

Dawn has helped many well known magazines transition from print to digital.

Dawn is based in Toronto.